Texas Spring Produce Business Updates

04/16/2014 11:18:00 AM
Jim Offner

Crescent Fruit & Vegetable

Edinburg, Texas-based Crescent Fruit & Vegetable LLC hired two former sales and marketing executives from Rio Queen Citrus, also in Edinburg, which Delano, Calif.-based Paramount Citrus bought out in 2013.

Ted Brasch and Dante Galeazzi are now with Crescent’s sales and marketing staff, said David DeBerry, Crescent’s director of category management.

 

Fox Packaging

McAllen, Texas-based Fox Packaging Inc. is enjoying significant growth in its Fox Solutions branch, which distributes packaging machinery for produce, said Craig Fox, vice president of Fox Packaging.

 

South Tex Organics

Mission, Texas-based South Tex Organics LC is expanding its packing facility, said Dennis Holbrook, president of the all-organic citrus and vegetable grower-shipper.

“We’re looking at possibly a 70% increase in the size of our facility,” he said, noting that the expansion will include about 15,000 square feet.

About a third of the new space will be cold rooms, but the company also wants all staging areas to be temperature-controlled for the first time, Holbrook said.

 

Texas International Produce Association

An annual event formerly known as the Texas Produce Convention is evolving into a new format at a new venue, said Bret Erickson, president of the Mission-based Texas International Produce Association, which puts on the event.

The convention, which had been held in August of each year — generally at South Padre Island, with occasional one- or two-year stints in other locations — was primarily a networking opportunity for Texas growers and shippers, but that is changing, Erickson said. This year, there will be no convention, but it will start again next year, with the event to be held in March at a to-be-determined Texas site, he said.

The event also will acquire a new name. What it will be called has not been decided, but the new nomenclature will embrace the association’s expanded regional clientele and membership, Erickson said.

“We’re really going after a concept similar to the Southeast Produce Council Show, where we want to do it early in the year, when these guys have in-season (product) to put on the floor,” Erickson said.

The event will feature workshops and a one-day expo, he said.

 

Val Verde Vegetable

McAllen, Texas-based Val Verde Vegetable Co. Inc. has added almost 600 acres, to bring its total to about 1,500, said Cliff Wiebusch, sales manager.

The company also is offering several new items, including endive, red kale and cauliflower, among others, Wiebusch said.



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