Some blueberry news from the past year, from The Packer’s archives:
Wish Farms adds QR codes
Wish Farms, Plant City, Fla., has variable-printed quick-response codes on its packaging that can provide consumers with detailed information on a mobile website about the berries they purchased.
“It connects directly to the picker in the field and the farm location,” said Gary Wishnatzki, president and chief executive officer.
“You can actually see a video of the grower whose farm the berries came from.”
Berries still hot in foodservice
Naturipe Farms LLC, Salinas, Calif., has found good reception for its berries at foodservice.
Vince Lopes, Naturipe’s vice president of sales, characterized foodservice business as being superb.
“(Quick-service restaurants) appear to be the faster track for growth,” he said.
California Giant Inc., Watsonville, would like to do more foodservice business.
“That definitely is an area we would like to expand,” said Cindy Jewell, director of marketing.
Strawberries are the firm’s most popular foodservice item, followed by blueberries, raspberries and blackberries.
Sales in all categories are increasing, Jewell said.