From The Packer Archives:
Tasteful Selections says ‘Face your FOUP’
By Andy Nelson
The company is set to launch FOUP — the Fear Of Undercooked, Unwashed or Ugly Potatoes, according to a news release from Bancroft, Wis.-based RPE Inc., one of the partners in Tasteful Selections, which ships year-round from the Bakersfield, Calif., area.
The FOUP campaign features on-pack messaging, point-of-sale materials and display bins. All materials describe Tasteful Selections’ “FOUP-fighting factors” and encourages consumers to visit tastefulselections.com/FOUP, where they can learn more about “the newly discovered affliction” of FOUP.
On the FOUP website, consumers can watch the FOUP YouTube video, take a FOUP quiz, vote for their biggest FOUP and pin FOUP statistics to their Pinterest boards. Blog partners and Tasteful Selections social media channels also will promote the campaign and show consumers how to become “FOUP fighters” in three simple steps: find Tasteful Selections at a store near them, prepare one of their favorite recipes and enjoy a FOUP-free life.
Consumers can also win a “FOUP Cure Kit” on the Tasteful Selections Facebook page. The kit includes a Tasteful Selections coupon, apron, recipe booklet and FOUP prescription pad and comes in a survival kit lunch cooler.
The other partners in Tasteful Selections are Watertown, S.D.-based CSS Farms Inc.; and Stevens Point, Wis.-based Plover River Farms Inc.
Specialty spud growth keeps steaming along
By Vicky Boyd
While traditional potato types, such as whites and russets, struggle to maintain consumer sales, specialty potatoes continue to enjoy double-digit growth at retail.
Tasteful Selections LLC is one grower-shipper capitalizing on those changing consumer tastes. Part of Bancroft, Wis.-based RPE, it grows exclusively baby and specialty potatoes in Kern County, said Randy Shell, vice president of marketing and new business development.
This season, the Kern County production mix will be similar to last year — Honey Gold, Ruby Sensation, Purple Passion and White Delight baby potatoes as well as fingerlings, he said.
Acreage, however, continues to grow to meet increased retail and consumer demand, Shell said.
Although its growers have not yet been affected by the drought, he said water supplies continue to be a focus and the dry spell’s long-term effects are concerning.