Demand grows for bigger packs - The Packer

Demand grows for bigger packs

09/07/2012 11:05:00 AM
Melissa Shipman

“Because of that, you’ll see 4.4-ounce size, then a 6-ounce pack within a couple weeks. You can see pints in November,” Koukoulis said.

“If we had pints at the beginning of the season, the price just wouldn’t be acceptable to the shopper, because the supply is less and the price is higher,” Crawford said. “At the cost of blueberries goes down, we can put them in bigger packages.”

Crawford has seen retail demanding more of these larger packages.

“Conventional retailers are asking for what we consider to be club packs. They want the larger size so long as they can do it at a price point low enough for the shopper,” he said.

The growth of the industry has also supported the demand for these larger packs.

“I think the 18-ounce is gaining in popularity because of the growth in production,” said Tom Richardson, general manager for The Giumarra Cos., Wenatchee, Wash.

“The industry is able to sell larger pack types at more affordable levels than they were 10 years ago when supplies just didn’t warrant it.”


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