Europe fills key role in Argentina’s blueberry deal

10/11/2010 02:30:16 PM
Jim Offner

Argentina’s blueberry shipments to Europe can figure into blueberry volumes in the U.S., said Brian Bocock, vice president of product management for the Grand Junction, Mich., office of Naturipe Farms LLC, Naples, Fla.

“It’s a huge factor,” he said. “They can go to Europe on the boat and not have to fumigate or go through the cold treatment.”

But, Bocock said, there is a limit to what Europe will procure from Argentina.

“The problem is, while the population in Europe is about the same as North America, the per-capital consumption is not the same as in the U.S., so the marketplace opportunity is not the same as in North America on a consumption basis,” he said.

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