Baja California Tomatoes business updates - The Packer

Baja California Tomatoes business updates

05/24/2013 12:04:00 PM
Tom Burfield

Expo Fresh expects to start its Baja California tomato program around June 1, as usual.

“Everything so far looks good,” Schachtel said May 7.


Fresh Pac focuses on flavor, organics

Heavy emphasis on flavor along with its entrance into the organic category will highlight the season for Fresh Pac International, Oceanside, Calif., sales director Brian Bernauer said.

The company expects up to 15% of its roma, vine-ripe, grape and cherry tomatoes to be organically grown this season, and the company plans to continue to expand its organic program in coming years, Bernauer said.

Fresh Pac also is focusing on high flavor for all of its tomatoes to help retailers drive sales, he said.


Carole Sugerman joins Red Rooster Sales

Carole Sugerman, a veteran with more than 25 years in the produce industry, has joined Red Rooster Sales, Firebaugh, Calif., as associate sales manager, said John Seasholtz, chief executive officer and principal owner.

Sugerman most recently was with Ace Tomato in Manteca, Calif.

With general sales manager Tom Frudden, the company now will have two established tomato sales representatives to handle its tomato deal full-time, Seasholtz said.

The vertically integrated, diversified farming company also grows processing onions, processing tomatoes, wine grapes and other rotation crops, he said.

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