The company also has aligned its varieties, quality standards and packaging with the needs of its customers, Munger said.
“We’ve been in a customer-focused growth mode for the last five years,” Munger said. “Our operating model now is absolutely customer-centric.”
Grower-shippers in Baja California continually conduct field trials to find seed that will produce the highest-quality, most flavorful and disease-resistant varieties available, said Danny Uribe, sales manager at Pinos Produce, San Diego.
Growers plant seeds from several companies every year to see which ones produce the best results on their farms under their specific growing conditions, Uribe said.
“They’re constantly changing,” he said.