“We were able to keep shipping over winter this year,” Biggar said.
Supplies were tight, however, and prices were much higher than usual, since winter tomato volume out of Baja is only a fraction of the volume produced on the mainland.
Andrew & Williamson regretted that it could not meet all its commitments during the winter, Munger said.
“In essence, we really let our customers down,” he said. “Our whole model is set up so we don’t do that.”
The company doesn’t plan to be caught short again.
“When these types of disasters happen, they become phenomenal learning experiences,” Munger said.
“We have spent a lot of time evaluating what went wrong, how we could have minimized the damage, and how we can make sure we don’t make ourselves vulnerable to this type of exposure again,” he said.