Recently raised floor prices for tomatoes coming into the U.S. this season from Baja California could shake up the tomato deal for grower-shippers on both sides of the border — or they may not.
While many growers have their own opinions on the new floor prices and the merits of the latest tomato suspension agreement pushed by Florida tomato growers, most say it’s too early to tell what the effect will be on tomato shipments or the selling price of the fruit.
“It definitely will have an impact on our business,” said Joe Bernardi, president of Nogales, Ariz.-based broker Bernardi & Associates. “I’m not sure exactly how yet.”
Bernardi said he believes the less government gets involved in business, the better.
“But, as always in our industry, we all learn to adapt and evolve with what the rules are,” he said.
“It’s really a battle between Florida and Mexico, but it does alter the marketplace,” said Tom Deardorff, president of Deardorff Family Farms, Oxnard, Calif.
Deardorff believes the agreement will have “more of a ripple effect than a direct effect” on California’s tomato industry.
He does not expect to see any major immediate impact.
“I think it’s more of a long-term issue,” he said.
San Diego-based Andrew & Williamson Fresh Produce, which imports tomatoes from Baja California, supported the original suspension agreement and supports the revised agreement, said John King, vice president of sales.
“For the investments we are making, we’re comfortable with the pricing that is in place currently,” he said.
As of early May, the revised agreement had not affected the company’s tomato program, King said.
Brian Bernauer, sales director for Oceanside, Calif.-based Fresh Pac International, which also imports tomatoes from Baja California, called the situation “unfortunate.”
“There’s a really big difference between what we do and what (Florida growers) do,” he said.
Fresh Pac focuses on flavor for its conventional and organic tomatoes, he said, while Florida ships “more of an industrial-type tomato that is used mostly for slicing and targeting foodservice.”
“We’re hoping that our emphasis will pay off,” he said.
In some cases, the actual supermarket price for tomatoes may be determined more by retailers than by the floor price, he said.
Tim Biggar, salesman for Tom Lange Co., Escondido, Calif., which sells tomatoes from Baja California, said he’s not yet sure whether the new floor price will impact his business.