Ample tomato crop volume, quality expected from Baja - The Packer

Ample tomato crop volume, quality expected from Baja

05/21/2010 02:26:50 PM

Another new entry on the Andrew & Williamson inventory this season is the Grab-and-Go bags of grape tomatoes that the company introduced last fall. In addition to the 7-ounce snack pack of grape tomatoes, the company offers a 16-ounce bag and a 2-pound bag for club stores.

The company believes the snack packs offer the potential for sales growth, especially on the West Coast. That’s because small bags of grape tomatoes were introduced on the East Coast a few years ago, Munger said.

“The consumption of grape tomatoes as snacks back East is still about twice the per capita consumption compared to the West Coast,” he said.

Andrew & Williamson’s organic grape varieties, started on Mexico’s mainland, have been moved permanently to Baja California, Munger said.

“We’re now shipping organic roma, grape and cherry tomatoes year-round,” he said.

The company is not yet finished with new products from Mexico. After several years of testing and working with seed companies, Andrew & Williamson will begin marketing other-than-red tomatoes this fall. At least two new colors will be introduced, Munger said. 

“Whether we’ve struck on the right colors and taste will be up to the consumers, but I think we’re on the right track,” he said.

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