Business updates: California Asparagus - The Packer

Business updates: California Asparagus

01/29/2010 10:46:00 AM
Bob Luder

Foremost in that line, said asparagus product manager Jeff Post, is an innovative sleeve — called a bikini sleeve — that’s more slender and showcases the product more.

“(The sleeve) contains a nutritional panel,” Post said. “It uses less graphics, while maximizing the visibility of the product.”

Post said the bikini sleeves were being used primarily on Ocean Mist’s mixed lettuce products.

Victoria Island Farms expands blueberry deal

Victoria Island Farms, Holt, Calif., a packer and shipper of fresh asparagus for many years, decided within the last year to emphasize another area of its business.

The company undertook a major expansion in its blueberry business, jumping from two conveyor lines to six and adding a packinghouse solely for that purpose.

“That’s the growth commodity,” said sales manager Steve DeGuire. “I think we’ll double that again in two years. It’s a huge growth item in this state. It’s what everybody’s planting all over the state.”

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