Avocados rank among most promotable produce

03/14/2012 04:57:00 PM
Tom Burfield

At Haggen Inc., Reynolds sources avocados from a local wholesaler and offers ripe and firm fruit.

Up to 98% of the avocados the store sells are in bulk, but even though bagged product is not a big seller, some of the chain’s produce managers offer them “just to have them around,” he said.

Reynolds cross-merchandises avocados with kiwifruit, mangoes, pineapple or tomatoes.

“I’ll do just about anything to sell an avocado,” he said.

In his opinion, California avocados eat better than those from other places, and some say they ripen better, Reynolds said.

“When you have California avocados, (shoppers) like it,” he said.

Haggen stores also offer a few organic avocados, but only occasionally features organic fruit on ad, Reynolds said.

Local customers of Angeli Foods Co. aren’t into organic avocados like many tourists are, Simonson said.

He doubles his organic sales during the summer when tourists come to town.

The store features avocados in its ad about once a month for 99 cents, compared to a regular price of $1.59.

Large avocados, like size 48s, make the best displays, Simonson said.

“We don’t sell smaller ones.”

The store has offered some bagged avocados, but they don’t sell nearly as well as bulk product, Simonson said.


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