Industry turns to QR codes, social media

03/14/2012 12:26:00 PM
Tom Burfield

She already has a QR code on the back of her business card that allows business associates to download her contact information to their phones.

She also manages Facebook and Twitter accounts for the company, but she said Mission is not pursuing those outlets aggressively at this time.

Santa Paula, Calif.-based Calavo Growers Inc. uses Facebook, Twitter and QR codes to promote its avocados, said Rob Wedin, vice president of sales and fresh marketing. But the company continues to rely on the avocado trade associations to do most of the consumer marketing.

“The way the industry is set up, a lot of money flows to those associations to carry the consumer load for us,” he said.

At some point, Del Rey Avocado Co. Inc., Fallbrook, Calif., likely will become involved with social media and QR codes, said partner Bob Lucy.

For now, however, he said the company is supportive of the social media efforts of the commission and other trade groups.


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