Retail merchandisers report strong, growing demand for avocados

03/28/2014 10:37:00 AM
Tom Burfield

“You can easily sell three or four different items off that one display,” Versteeg says.

New Season Market sells large avocados in bulk displays and smaller sizes in bags.

The stores also feature some of the “specialty” avocados, like reed, fuerte and bacon varieties.

The stores consistently have a 3-foot end cap display for avocados and add secondary displays for holidays, Fairchild says.

They cross-merchandise store-made guacamole in ice bins.

Fairchild says the best of the California crop seems to arrive in August and September.
County Market features avocados on ad for 99 cents each compared with a regular price of $1.29-1.39.

Beard cross-merchandises the fruit with ingredients for salsa and includes a recipe so shoppers can make their own.

Although the store’s warehouse makes conditioned avocados available, Beard prefers to conduct his own conditioning program by rotating his display and keeping the riper fruit toward the top and the harder avocados near the bottom.

“Within a few days they’re ready to be used,” he said.

Beard typically displays avocados in three black, 12- by 15-inch trays. He sets up a secondary display when they’re on ad.


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