In-season cherry promotions increase consumer rings - The Packer

In-season cherry promotions increase consumer rings

04/19/2013 10:42:00 AM
Tom Burfield

Rivermaid also handles sales for Farmington Fresh LLC, Stockton, Calif.

Social media push

Stemilt plans to support cherry promotions with an extensive social media campaign, Pepperl said.

The company plans to offer electronic digital downloads from a special Facebook page where the firm will share recipes with consumers, talk about ways to use cherries and conduct contests.

Stemilt expects to promote cherries on Pinterest and Twitter, as well, and change the face of its website to focus on cherries during the season.

The company also will work with bloggers to help spread the word about cherries.

“(The social media) community is getting pretty big for us,” Pepperl said. “We’re starting to get pretty big numbers every month.”

Stemilt also plans some special programs for the late season.

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