California shippers look forward to strong demand for cherries

04/21/2010 03:01:56 PM
Andy Nelson

But that doesn’t make them recession-proof, he said. There is still a price beyond which consumers are unlikely to go.

The fate of another product Valhalla sold recently could be a harbinger for cherries, Nelsen said. Some retailers were selling the company’s 5-pound manda-rin box for $5 or $6. At that price, he said, sales were way off.

“It will be interesting to see how the cherry deal goes,” he said.

Another thing always on California shippers’ minds, Nelsen said, is the early entrance of Washington into the cherry deal.

Out-of-state buyers tend to switch to Washington as soon as its crop begins shipping, he said. And while most California retailers stick with the local shippers, not all do, he said.

“One of our local chains, when they see Washington is available, they make the move,” he said.

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