Growers begin navel season with new maturity standard

08/13/2012 10:49:00 AM
Vicky Boyd

Robert LoBue, farm manager and a co-owner of LoBue Citrus, Lindsay, Calif., agreed.

“It will make sure the flavor is better,” he said.

“That’s what we have to do ― give the consumer a better experience because we have to compete with mandarins. And they have a better flavor at that time of year.”

As the start of the navel nears, LoBue Citrus will be “very engaged in terms of educating the trade on what this means for their business and ours,” said Rick Osterhues, vice president of sales and marketing.

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