California Table Grape Commission dives into social media - The Packer

California Table Grape Commission dives into social media

07/01/2013 11:41:00 AM
Mike Hornick

The format offers listeners grape cookbooks and other prizes for solving quizzes.

Facebook contest

Through August, the commission is offering a $1,000 top prize for a recipe contest on Facebook, with the winner to be chosen by Food Network host and author Ellie Krieger.

The contest is dubbed, “The One Ingredient that Can Change Everything.”

Krieger will also choose the second- and third-best California grape recipes, which fetch $150 and $100 respectively.

All three prize winners get a signed copy of her book, “Comfort Food Fix.”

At summer’s end, Krieger plans a back-to-school satellite media tour with TV and radio stations plus national bloggers.

Commission joins Pinterest

It’s also the first year the California Table Grape Commission is on Pinterest. The site is http://pinterest.com/GrapesfromCA/.

“The goal is to get our message out there on as many different platforms as possible,” Cardinale said.

“Pinterest is kind of unique as a hybrid between Twitter and Facebook. It’s one of the fastest-growing social media sites. Because the focus of Pinterest is pictures, we thought it was an opportunity to really showcase grapes from California.

"Grapes photograph well, between beautiful recipes and shots from the vineyards. So far the results have been encouraging.”


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