“It’s a way to get some of the major players in with us.”
Castle Rock Vineyards planned to start in Coachella the last week in May and run for about five weeks before transitioning to the Arvin area of the south San Joaquin Valley in early to mid-July.
Over the years, Castle Rock Vineyards has made changes in its Coachella Valley operation, including packaging and varieties.
It no longer ships perlettes, a green variety that once was a Coachella Valley mainstay. The season starts with flame seedless, followed by sugraones, summer royals, thompson seedless, and, finally, scarlet royals.
Although thompsons are still a significant variety for Castle Rock Vineyards, Llano said the operation is transitioning more to sugraones, another green variety.