Kale fills organic niche

07/20/2012 02:58:00 PM
Mike Hornick

Volume up

At Earthbound Farm, plantings were up this year on romaine hearts, iceberg, celery and broccolette, Hope said, but cool temperatures slowed volume.

“We’ve had moderate supplies on all the organic leaf items, but a lot of activity from customers coming to us based on what we believe is a real good program,” said Doug Classen, sales manager at Salinas-based The Nunes Co. “We’re happy with it and expanding. What really complements that is loading up at the same dock as conventional. Our retail base is able to take advantage.”

Coastline celery

Salinas-based Coastline Produce planned kicked off an organic celery deal in mid-July. It’s the only commodity the Salinas, Calif.-based grower-shipper offers in organic.


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