California Spring Vegetables business updates

03/01/2013 01:38:00 PM
Vicky Boyd

Mann Packing Co. also has hired Craig Grantham as director of trade marketing.

He comes to the grower-packer from Emeryville, Calif.-based Peet’s Coffee & Tea, where he was director of business and trade management. Grantham also has worked for Tetley USA and the Gillette Co.

“It’s always great to bring in someone so well rounded when it comes to trade marketing,” Hernandez said.

Misionero Vegetables names inventory chief

Misionero Vegetables, Gonzales, Calif., has hired Victor Rey as inventory control manager.

He previously worked for Earthbound Farm as sanitation program manager, said Dan Canales, vice president of sales and marketing.

Rey will be based in Gonzales.

Ocean Mist adds big artichoke cooking bag

Castroville, Calif.-based Ocean Mist Farms, which introduced a microwaveable bag of two artichokes at the Produce Marketing Association’s Fresh Summit 2012, plans to introduce a microwaveable bag of a single, jumbo artichoke in late spring, said Kori Tuggle, director of marketing and business development.

The artichokes in both products are cleaned, trimmed and ready to cook. Both come with a zippered microwaveable Steamfast bag that allows users to season their artichokes before cooking.

Ocean Mist Farms also has begun offering a shrink-wrap option for its bok choy and napa cabbage.

The packaging was created at the request of a customer and provides a clean, crisp product presentation that allows labeling with a UPC code for scanning.

In addition, the shrink wrap lengthens the recommended shelf life to 21 days, compared to 17 days for naked packed boy choy and napa cabbage.

Artisan Lettuce deemed heart healthy

The American Heart Association has certified Tanimura & Antle’s Artisan Lettuce as a heart-healthy food.

The designation will allow the Salinas, Calif.-based grower-shipper to use the association’s heart check mark logo on clamshells.

The logo identifies products that the association has certified as meeting its nutritional guidelines for that particular food, according to the association’s website.

To be certified, the food must be low in fat, cholesterol, sodium and processed sugars and provide at least 10% of the daily value of at least one of these nutrients: vitamin A, vitamin C, iron, calcium, protein or dietary fiber.

Artisan Lettuce is low in fat, and a serving delivers 45% of the daily value of vitamin A, according to the release.



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