Cooking shows boost specialties demand

03/01/2013 01:23:00 PM
Vicky Boyd

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In addition, the shows provide trusted resources to hesitant cooks.

If a Food Network star such as Bobby Flay provides an easy-to-fix recipe, home cooks are much more willing to try a new produce item than if they weren’t given any preparation tips, Cabaluna said.

Diana McClean, marketing director for Salinas-based Tanimura & Antle, said the effects of the food shows vary by markets and individual retailers.

“Super greens are well publicized on food shows, and as far as demand I think it’s still a matter of what the retailer has space for,” she said.

Competition in the leafy green market is strong, McClean said.

“But we’re well recognized for our leafy greens program as well as our cruciferous program,” she said.

Kale and broccoli are among Tanimura & Antle’s more popular products.

“When you read the Food Network Magazine or Bon Appetit, they always have a recipe for kale,” McClean said.


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