Organics gain ground in California vegetables

02/28/2011 03:23:54 PM
Mike Hornick

Earthbound Farm isn’t sitting still, either.

For spring, the organics company has expanded its plantings of broccolette and plans to ship it in a variety of pack styles — from bunched to an 8-ounce tray wrap and a 2-pound club pack bag.

“Consumers seem to be embracing this cross between broccoli and Chinese kale,” said Samantha Cabaluna, director of communications at Earthbound Farm. “It’s more tender and sweet than broccoli.”

While Earthbound Farm’s winter salad operation churned away in Yuma, Ariz., the company expanded its San Juan Bautista facility. That’s added 14 docks for a total of 43, plus 49,000 new square feet of commercial space. Earthbound Farm’s overall square footage there is 270,000. It includes a facility for thermoforming clamshells.

“As Earthbound Farm’s business continues to grow, we’re ensuring that we’re building facilities sufficient to support that growth,” said Cabaluna.


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