CALIFORNIA STRAWBERRIES

California strawberry business updates
California Giant adds traceback code California Giant Inc., Watsonville, has launched item-level traceability that allows consumers... Read more.

Chain institutes full-time strawberry program
Until now, Boston-based Au Bon Pain bakery and cafe has featured California strawberries on its menu... Read more.

California strawberry growers try to catch up
California strawberry growers are hoping that retailers won’t wait until the next major strawberry occasion... Read more.

Cal Giant uses video series, recipe contest for marketing
WATSONVILLE, Calif. — A cold-chain training video series for retailers and an online recipe contest... Read more.

Interfresh rolls out new berry label
ORANGE, Calif. — Interfresh Inc. has been in the berry trade for some years but has only recently... Read more.