California strawberries business updates - The Packer

California strawberries business updates

03/28/2014 10:16:00 AM
Vicky Boyd

Wish Farms also just released a children’s book titled, “Misty the Garden Pixie,” which introduces the operation’s mascot, Misty, and her job making things sweeter on the farm.

Wish Farms is releasing “Misty the Garden Pixie,” a children’s book to help promote healthy eating.Wishnatzki said he came up with the idea after attending a conference and hearing a consultant speak about creating the persona of a huggable car dealer.

“The light bulbs just started going on,” he said. “Why aren’t we writing a children’s book? We have the pixie and we could broaden our brand and promote healthy eating of fresh fruits and vegetables.”

Wishnatzki said his wife, Therese, was the author and a friend helped illustrate it.

The book can be purchased from the grower-shipper’s website, www.wishfarms.com.


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