California strawberry industry more profitable, more costly

03/28/2012 01:52:00 PM
Mike Hornick

“Just a few years ago we relied on albion almost exclusively. We’ve found a niche in our southern districts for a particular variety that’s given us distinct advantages with shipping, quality and flavor.”

Nevertheless, university varieties remain vital to Naturipe in the north, where they dominate plantings.

“The albion is the primary variety that’s helped set the tone for the whole category,” Lopes said.

“It’s been one of the driving forces in making the berry category No. 1 since 2008.”

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olga hammond    
aptos  |  April, 16, 2012 at 02:05 PM

Why not go organic for all of watsonville

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