“Just a few years ago we relied on albion almost exclusively. We’ve found a niche in our southern districts for a particular variety that’s given us distinct advantages with shipping, quality and flavor.”
Nevertheless, university varieties remain vital to Naturipe in the north, where they dominate plantings.
“The albion is the primary variety that’s helped set the tone for the whole category,” Lopes said.
“It’s been one of the driving forces in making the berry category No. 1 since 2008.”