Business updates: California Strawberries

04/01/2010 11:05:00 AM
Tom Burfield

Naturipe also promoted three of its sales and marketing executives to the company’s executive staff.

New members are Robert Verloop, executive vice president of marketing, a newly created  position; Brian Bocock, vice president of product management, a newly created position; and Jim Roberts, vice president of sales.

Red Blossom adds berry varieties to product line

Red Blossom Farms, Santa Ynez, Calif., is adding blueberries and blackberries to its product line this year, said Michelle Deleissegues, marketing director.

The move should add convenience for customers who can save time and money by picking up multiple varieties at one cooler, she said.

The company hopes to supply 500,000 trays of blackberries and 250,000 trays of blueberries this year.

Well-Pict receives good response to 4634 variety

Well-Pict Inc., Watsonville, Calif., has received positive feedback on its new proprietary strawberry, which goes by the number 4634, and the company is looking forward to a strong second season with it, said Dan Crowley, sales manager.

“The 4634 was a hit, and that seems to be the (workhorse) for us,” he said.

All of the company’s strawberries are proprietary varieties.


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