Florida grower starts California strawberry deal

03/24/2011 05:29:26 PM
Mike Hornick

“The value pays for the traceability,” he said. “It’s increased our consumer feedback, and from that we are rewarding pickers for doing a good job, and learning where problems come from. The traceability back to the picker is the unique thing about Fresh QC. We know when a lot was picked and who picked it. That’s invaluable. Our outside growers are using it as well.”


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