“Our numbers are behind last year by about a week, but we’ll see increases in the next couple weeks,” he said. “We’re experiencing very good markets. Our East Coast customers are moving away from the Florida and Mexico deals and concentrating on California.”
Edward Ortega, a partner in Beach Street Farms, Watsonville, said prices are likely to be sufficient for growers.
“We expect a decent market, considering the freezer market is really hot,” he said. “They’re in need of a lot of supply. The usage of frozen strawberries is really up, and that industry is at its lowest point in inventory for quite some time. Coupled with a good supply of fresh, we expect a good market.”
Oxnard could still be picking fresh through June if quality remains high, Widerburg said. If not, the freezer market is the alternative for June fruit.