Edward Ortega, a partner in Beach Street Farms, Watsonville, said prices are likely to be sufficient for growers.
“We expect a decent market, considering the freezer market is really hot,” he said. “They’re in need of a lot of supply. The usage of frozen strawberries is really up, and that industry is at its lowest point in inventory for quite some time. Coupled with a good supply of fresh, we expect a good market.”
Oxnard could still be picking fresh through June if quality remains high, Widerburg said. If not, the freezer market is the alternative for June fruit.