California Summer Fruit Business Updates

05/07/2013 02:59:00 PM
Mike Hornick & Vicky Boyd

Family Tree Farms promotes staff

Parker Anderson has moved up to account manager at Family Tree Farms Inc., Reedley, Calif., after working summers there while attending Fresno Pacific University, director of marketing Don Goforth said.

Anderson graduated with a degree in business administration.

 

Flavor Tree Fruit returns Cherry Bombs

Cherry Bombs, a large, sweet stemless cherry, should be back on the market this season after a one-year absence, said Mo Cameron, global sales manager for The Flavor Tree Fruit Co. LLC, Hanford, Calif.

The size and quality wasn’t up to the high standard set for the specialty cherry last year, so the fruit marketer decided to forgo the season, he said.

The cherry is known for its nearly black skin, deep purple interior, crunchy texture and brix levels of 18-24.

They are packed in 1-pound clamshells, and limited quantities should be available beginning in mid-May.

 

Primavera Marketing adds packing line

Primavera Marketing Inc. has a new packing line for cherries at its Linden, Calif., facility that it expected to be up and running May 1.

“We’ve had all our cherry lines under one roof, but we did a new building for this one,” said Rich Sambado, sales manager. “The new cherry line will allow us to process more fruit on a daily basis.”

Besides cherries, Primavera packs apples and walnuts in Linden and maintains cold storage.

 

Rivermaid Trading fills new positions

Lodi, Calif.-based Rivermaid Trading Co. has created three new positions to handle additional volume generated from its 2012 acquisition of Dinuba, Calif.-based Wespak Sales Co.

Dave Parker, a stone fruit industry veteran who most recently was director of marketing for Scattaglia Growers & Shippers LLC, Traver, Calif., was named marketing adviser.

Brad Gostanian, who spent 11 years in sales at Cutler, Calif.-based Wawona Packing Co., filled a new sales position.

Mike Isola, who most recently spent eight years in sales at Stockton, Calif.-based Grower Direct, filled another sales slot.

In addition, Rivermaid Trading Co. was named one of three companies that will exclusively market Bakersfield, Calif.-based Sun World International’s proprietary apricot and plum varieties.

 

Stemilt to increase use of social media

Stemilt Growers LLC, Wenatchee, Wash., plans to ramp up Facebook and accompanying e-mail campaigns with the start of the California cherry season, and the campaigns should gain momentum as harvest moves into the Northwest, marketing director Roger Pepperl said.


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