The change is in response to consumer surveys that found bag cloudiness was one of the top five consumer turn-offs.
All of Sun World’s Superior Seedless, Midnight Beauty, Scarlotta Seedless, AutumnCrisp, flames and crimsons will be packed in the new bags.
“We’re really putting a big marketing focus on these elements because we think they will help to drive the purchase of an impulse item like grapes,” Erlendson said. “We want merchandising displays and packaging to can really capture shoppers’ attention in store and generate incremental sales that attention.”
Sun World also plans to begin adding item-level traceability to all of its bagged grapes, a process it expects to take a few years to complete.
By scanning a quick-response code on the bags with their smartphones, consumers will be taken to a mobile website with information about the variety, when and where they were packed, table grape care and storage, and grape nutrition. The site also will have recipes.
Zaninovich & Sons to use pouch bags
Vincent B. Zaninovich & Sons Inc., Richgrove, Calif., plans to pack all of its proprietary Sweet Sunshine green grapes this season in high-graphic pouch bags with handles.
A couple of retailers also use accompanying display bins for Sweet Sunshine grapes, said Chance Kirk, director of retail and foodservice sales.
The grower-shipper also plans to test-market a bicolor 2-pound clamshell for cherries featuring half dark red and half rainier.