California Summer Fruit business update briefs

04/19/2012 01:46:00 PM
The Packer staff

Primavera Marketing hires marketer

Carolyn Becker has joined Primavera Marketing Inc., Linden, Calif., as a consultant to help with merchandising, said Rich Sambado, domestic sales manager.

Previously Becker was marketing and national accounts manager for the California Pear Advisory Board, Sacramento. As owner of Marketing and Merchandising Services, Denver, she provided domestic retail promotions and marketing support to the California Cherry Advisory Board, Stockton.

Sundale expands packing plant

Grape grower-shipper Sundale Sales, Tulare, Calif., is undertaking a $10 million expansion program, including the addition of two rooms and a custom-pack facility at its cold storage operation.

Sundale Sales is the marketing arm of Sundale Vineyards & Cold Storage.

“We have been forced to expand because the market place continues to grow,” Sean Stockton, chief executive officer.

Since Stockton joined the firm in 2006, he said Sundale has expanded essentially every year.

Western Fresh increases organic fig volume

Madera, Calif.-based Western Fresh Marketing is increasing its organic fig production.

“I have a new 40-acre block of organic figs with tiger stripes, sierras and black missions in Coachella,” George Kragie, president.

It’s a block of young plantings that’s just starting production, part of a 160-acre ranch in Coachella.

The Coachella deal typically starts in late May, but Kragie said figs could be harvested sooner in the desert region this year.


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ahmed kamal eldin    
egypt  |  April, 22, 2012 at 11:05 AM

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