Expect apricots to start earlier than last year

04/19/2012 01:40:00 PM
Vicky Boyd

Coughlin said he expects the season to start the first week in May — more of a normal timeframe.

Sun World markets the proprietary Honeycot brand in volume fills, two- and three-layer tray packs and egg-carton-like clamshells.

Kingsburg Orchards, Kingsburg, Calif., plans to continue its trend of shipping more proprietary apricots, such as the Golden Sweet, and should have a full complement of other varieties of apricots and apriums, an apricot-plum cross, this season, said Dan Spain, vice president of sales and marketing.

Like Coughlin, he said it’s too early to know the hailstorms’ impacts.

“We think we’ll be OK,” he said about orchards in the Kettleman City area, which were hit by hail at 2 a.m.

During the hailstorms, Michael Elwinger, Kingsburg Orchards marketing manager, said hail cannons were going off all over the orchards.

The automated technology produces shockwaves that disrupt hailstone formation in clouds.

“The retailers like to know there’s some type of insurance,” Elwinger said. “That’s the thing with stone fruit — it’s a real volatile market.”


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