“Things are moving along rapidly,” he said.
This year, he said Crown Jewels plans to handle slightly more than 1 million boxes out of the San Joaquin Valley, a production increase of about 15%.
With acreage in the Coachella Valley and Mexico, Coachella-based Sun World International LLC expects harvest to be about four days earlier than last year. The season will then transition into the San Joaquin Valley.
“With two months until harvest, we are continuously monitoring the heat units, as well as weather patterns to identify as early as possible any shifts to that forecast,” said Natalie Erlendson, marketing manager.
To help move this year’s crop, the California Table Grape Commission has crafted a campaign that includes a new retail sampling program in California as well as continued tie-ins to the Food Network and its Food Network magazine, according to information from the commission.
The commission also plans to have recipe card inserts in the Food Network magazine twice, with the first coming in the July-August issue.