Stone fruit deal operates under 'new normal'

04/30/2013 02:36:00 PM
Vicky Boyd

As far as fruit set itself, Parker said it appears good without being too heavy.

If the weather stays warm without any large spikes or dips through harvest, Thiesen said West Coast retailers could expect to see the first stone fruit from the southern San Joaquin Valley in early May.

“There will be production at Memorial Day ... and it will be a prime product for the consumer,” he said.

The Flavor Tree Fruit Co. LLC, Hanford, Calif., which markets for Hanford-based Warmerdam Packing LLC, doesn’t enter the stone fruit deal until its cherry deal ends in mid-June, said Mo Cameron, global sales manager.

Nevertheless, he said he’s excited about how the peach and nectarine crop is shaping up.

“So far, everything looks good and promising,” Cameron said.

The Flavor Tree Fruit Co. handles a mix of domestic and export sales, with much of the fruit going to foreign buyers.


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