Outlook excellent for winter leafy greens

11/11/2011 11:56:00 AM
Don Schrack

It’s transition time in the West for leafy green crops. Late fall harvesting, from Fresno, Calif., to Yuma, Ariz., soon will focus on the California desert, where growing conditions have been near ideal for the coming winter produce, grower-shippers said.

That means no extreme heat, no heavy rains, no hail.

“The weather has been perfect for leafy greens,” said John Burton, general manager of Peter Rabbit Farms, Coachella, Calif.

Harvesting of Peter Rabbit’s romaine, romaine hearts, spinach and red leaf, green leaf and butter lettuce varieties was scheduled to start by late November, he said.

Overall, the company’s leafy green acreage is up slightly for the winter deal.

Romaine hearts, entering a fourth year of production at Peter Rabbit, continue to be one of the company’s star performers.

“Every year, we’ve been increasing acreage, and every year we find it’s not enough,” Burton said.

A reason for the growing demand, he said, is an apparent change in buying behavior.

“At Peter Rabbit, we’re finding customers are more into the whole product such as a romaine heart versus a bagged salad,” Burton said.

Salinas, Calif.-based Coastline will finish up the fall leafy greens season in Yuma with about a three-week harvest starting Nov. 21, said Mark McBride, office sales manager. The Yuma crops include iceberg, red leaf, green leaf and butter lettuce and romaine.

“We plan to move over to Brawley about Dec. 10 with all of those leafy greens and continue through March,” McBride said.

Coastline plans a stop in Huron in April before returning to Salinas, he said.

Leaf-ez, a lettuce heart cross between butter lettuce and romaine that Coastline launched during the summer, also will move to the California desert, McBride said.

“Sales are going well, and interest is strong,” he said.

The Holtville area of the Imperial Valley got hit by a pair of isolated storm cells — high winds and heavy rain — in early October.

“It poured here in Holtville, but they didn’t get a drop in El Centro and Brawley,” said Cliff Smith, owner of Imperial Sales, Holtville, Calif. “But our crops came through unscathed.”

Until the end of October, temperatures were running about 10 degrees above normal in the Imperial Valley, he said, and then suddenly dropped to about 10 degrees below normal.

“We needed that turn around,” Smith said. “Those warm October temperatures had the crops growing a little too quickly.”


Prev 1 2 Next All


Comments (0) Leave a comment 

Name
e-Mail (required)
Location

Comment:

characters left

Feedback Form
Leads to Insight