Growers call desert lettuce crops best in years - The Packer

Growers call desert lettuce crops best in years

11/13/2009 03:00:00 PM
Don Schrack

COACHELLA, Calif. — California’s three-year drought, compounded by court-ordered cuts in water shipments from the north to the south, has limited Huron region’s fall lettuce production.

The outlook for the California desert’s winter lettuce crop is much brighter, however, grower-shippers said.

The lettuce crop in the Coachella and Imperial valleys — provided the good weather continues — will mean ample supplies of high quality lettuce varieties through the winter, they said.

“Our lettuce grower says his yields and his stands of leaf lettuce are the best he’s seen in years,” said John Burton, general manager for Peter Rabbit Farms.

Harvesting of the company’s lettuce varieties — romaine, red leaf, green leaf and butter — should begin the week of Nov. 16, he said.
Hearts abound

Romaine hearts, a commodity that took a hiatus of several years at Peter Rabbit Farms, will play a larger role in the company’s inventory this winter, Burton said.

Limited acreage of romaine hearts in 2008 proved to be a hit with customers, he said, and led to increased plantings for this season. 

“We found the demand was there. We found a solid customer base.” Burton said.

The hearts are generally packed in 12 by 3 cartons, but Peter Rabbit will custom pack to retail and foodservice specifications, he said.

The growing popularity of romaine hearts finds several grower-shippers responding.

Hearts are among several leafy green varieties grown in the Thermal area for Fresno-based Baloian Farms, said Jeremy Lane, sales manager.

The other varieties are romaine and red and green leaf and butter lettuce, he said.

“We’ll begin harvesting all of our lettuce varieties right about the end of November,” Lane said. 

 Romaine hearts are part of a variety of leafy vegetables in the winter inventory of Ocean Mist Farms. Others in the category for the Castroville-based grower-shipper include red and green leaf and butter lettuce and romaine, said Gary Silacci, sales manager.

 “Harvesting is scheduled to start about Nov. 19 or Nov. 20, but that could change depending on the weather,” he said. 

 Ocean Mist Farms also will market iceberg over the winter, a crop that Silacci said will be coming from the Yuma area. Picking of all of the company’s lettuce varieties is scheduled to continue through March.

 “We’ll do a transition crop of spring lettuce in Huron before we come back to the Salinas Valley,” he said.

Salinas-based Coastline Produce’s scheduled harvest start for lettuce in the California desert is Dec. 7, said Mark McBride, sales office manager.

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