Among the changes is the implementation of what River Ranch calls its cut-to-cool process.
Refrigerated trailers are now used to haul all raw materials from farms more than an hour’s drive from processing plants, Mills said.
Another change is the development of a mechanized, automated romaine harvester, he said.
A major ally for the grower-shippers this season may be the calendar.
Christmas Day and New Years Day fall on Fridays this winter, which is good for sales, said Cliff Smith, owner of Imperial Sales, Holtville.
“Mid-week holidays are not good, because lots of people take the entire week off,” he said. “That sometimes hinders our market.”