Supplies of California desert veggies headed for shipping docks

11/11/2010 11:52:53 AM
Don Schrack

“It’s always been a staple in the spring, but we have significant fall planting now,” Aiton said.

Harvesting of Prime Time’s yellow, white and bicolor corn started in late October.

“We’ll have supplies right up to Christmas,” Aiton said.

Corn is playing a bigger role this season at Five Crowns Marketing after the company acquired 50% of Tracy-based Prima Bella Produce Inc. in February. Five Crowns is the marketing arm of the partnership, Colace said. In addition to ears of corn, Five Crowns is marketing Prima Bella’s value-added items, which include the Glori Ann labeled four-pack for retailers and corn coins for foodservice.


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