Business Updates: Carolina Produce - The Packer

Business Updates: Carolina Produce

05/24/2013 10:24:00 AM
Coral Beach

Clayton Rawl Farms adds sales staff

Two salesmen are now on staff for Clayton Rawl Farms at the South Carolina State Farmers Market in Charleston.

Mark Dinovo and Hoy Nichols are based at the market and handle the wide variety of commodities that the Lexington, S.C.-based Clayton Rawl Farms grows.

Chris Rawl, president of the family operation, said since its opening in fall 2010 the new location for the market has proven to be easier to work in but he hasn’t seen much of a bump in overall sales.


Farm Fresh redesigns sweet potato boxes

Steven Ceccarelli has been working to carve a sweet potato niche for Farm Fresh Produce, Faison, N.C., for several years and for the coming season he hopes a new box design will help set his potatoes apart from others.

“We are looking to differentiate between our products for the U.S./Canadian markets and other foreign markets,” said Ceccarelli’s wife, Bethany Ceccarelli.

The family-owned operation has a large sweet potato export business in Europe, which is courted with two booths at the Fruit Logistica show this year in Berlin.

The new 40-pound box is in the final design phase and is expected to be ready for this year’s crop.

Farm Fresh Produce grows and markets several sweet potato varieties, including beauregard, nema gold, jewel, georgia red, jersey velvets and covington. The company offers U.S. extra No. 1, U.S. No. 1, U.S. commercial and U.S. No. 2 grades.


North Carolina offers new report for growers

Growers in North Carolina should be better able to track some of their expenses and make more informed decisions with the help of a new report available from the state’s agriculture department and the federal Market News Service.

The weekly reports, released on Fridays, cover fertilizer and diesel costs, according to a news release from the North Carolina Department of Agriculture and Consumer Services. Prices for six types of fertilizers as well as information on diesel costs are included in the reports.

“The data is collected from various dealers to compile a price range and average in order to protect the anonymity of individual dealers,” Agriculture Commissioner Steve Troxler said in the release. “With the planting season underway, this information will be especially timely for growers.”

Stephen Beasley at the state ag department is overseeing the reports, which are available at

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Becky Walton    
Gilbert, SC  |  May, 24, 2013 at 03:05 PM

Correction: The Clayton Rawl Farms facility is located at the South Carolina State Farmers Market on the Charleston Hwy in West Columbia. Love their strawberries and other fresh produce!

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