Commission adds two new hires
The North Carolina Sweet Potato Commission, Benson, N.C., has hired an accountant and a communications specialist.
As communications specialist, Socorro Daughtry will be in charge of crafting the Commission’s newsletters and printed materials and coordinating marketing events. Daughtry worked as the communications coordinator for the Idaho School Board Association, Boise, Idaho, before relocating to North Carolina.
Cindy Vanderhoof is taking on the Commission’s accounting responsibilities. Vanderhoof previously worked as accounting and human resources manager for Peterbilt, Dunn, N.C.
Clayton Rawl Farms adds organic acres, cold storage facility
Clayton Rawl Farms, Lexington, S.C., has added 200 acres, half of which will be organic, in response to customer requests. The addition of the organic acreage marks the first time that Clayton Rawl Farms has entered the organic market.
The 100 organic acres has not been under cultivation so the company will not have to go through the required three-year process of converting the land from conventional to organic, said Chris Rawl, president.
A variety of commodities will be planted on the new acres including sweet corn, snap peas, peppers, kale and squash.
Last October, Clayton Rawl Farms added a 13,000-foot cooler and temperature-controlled loading dock to its packinghouse.
The cooler creates a controlled environment for shipping where the produce goes into the cooler and never goes back out into the heat again, so the cold chain is never broken, said Chris Rawl, president of Clayton Rawl Farms. Rawl says the new facility also provides additional cold storage space.
Jackson Farming sports local logo
Jackson Farming Co., Autryville, N.C., is still using standard cartons and packaging materials but has implemented a new logo to better market its locally grown produce. The company developed a logo using the North Carolina Department of Agriculture’s “Got to be N.C.” slogan and is using it on watermelon and cantaloupe bins, among other packaging, to promote North Carolina produce.
Matt Solana, vice president of operations and supply chain at Jackson Farming Co., said that since 75% of its product stays within North Carolina, it’s a great way to promote what the state is doing.