In the case of produce items like Brooks’s Caribbean Red papayas from Belize, it’s a question of value, not just cost, that helps drive demand, Ostlund said.
“Produce has gotten a bad rap,” she said.
“Consumers often think it’s more expensive. More expensive than what? A bag of chips? The emphasis should be ‘more bang for the nutritional buck.’”
That, she said, is where the Caribbean Red comes in.
“No fruit drives economy of scale more than Caribbean Red papayas,” she said.
“There’s a reason they’re nicknamed the bomb fruit. They’re delicious, nutritious and ready to be chopped up into a lot of eating.”