Balancing regional deals takes coordination - The Packer

Balancing regional deals takes coordination

09/07/2012 03:14:00 PM
Jim Offner

There are ample opportunities for Chile to capitalize on its marketing window at retail, said Ed Odron, owner of Ed Odron Produce Marketing Consulting, Stockton, Calif.

“I think it’s easy for them to just ladder right onto it, because as you go from one season to the other, people are used to eating them,” he said.

Fall and winter bring plenty of holiday gatherings that can include avocados, Odron said.

“There isn’t a holiday you can’t eat avocados, so I think what they do is just tailgate right on the promotions that California and Mexico have been doing,” he said.

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