CAIA backs off Fiesta Bowl promotional emphasis

09/12/2013 09:23:00 AM
Jim Offner

Consumption in Brazil is relatively low, but that country is showing potential for growth, Brux said.

U.S. shippers, meanwhile, say they will back up any association promotions with their own complementary programs.

“We try to be informed of what the CAIA is doing so we can be a conduit for our customers to make sure they get involved in programs that make sense for them,” said Chris Varvel, sales/distribution manager with Escondido-based Henry Avocado Corp.

Riverside, Calif.-based Index Fresh Inc. takes a similar tack, said Dana Thomas, president.

“We participate and work with them so that when they put together a merchandising event with customers that we supply, we make sure we’re supporting that,” he said.


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