Display contests will have cash prizes of various amounts for retailers, Bezart said.
“Every photo that’s submitted, the produce manager will receive an online scratcher and have a chance to win a minimum of $50 up to $500,” she said.
Contest participants will receive a code number and enter it online for a chance to win.
“I feel it’s more important with the economy the way it is, to reward with money more than material items,” Bezart said.
The contests have been tweaked at bit, but the concept is proven, said Dana Thomas, president of Bloomington, Calif.-based avocado grower-shipper Index Fresh Inc.
“All those things have been done and there’s nothing new about them, but they’re time-proven ways of increasing velocity and demand,” he said.