Fruit ripening remains central to sales success

09/07/2012 02:40:00 PM
Jim Offner

“We’ll send a team in there and show them how to do it,” he said.

However the process is employed, ripening is essential to a successful program, said Ross Wileman, vice president of sales and marketing for Oxnard, Calif.-based Mission Produce Inc.

“It’s probably the single greatest thing that has affected avocado sales,” he said.

Sales of ripe-and-ready avocados are almost triple those of non-conditioned counterparts, said Adolfo Ochagavia, president of the Santiago-based Chilean Hass Avocado Committee.


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