Chilean avocado industry looks to validate health claims

09/15/2010 01:26:19 PM
Jim Offner

The studies are an important undertaking that will further solidify the promotional approaches of individual marketing groups in the industry, not only in Chile, but Mexico and California, as well, said Jan DeLyser, vice president of marketing for the Irvine-based California Avocado Commission.

“A couple of areas where the board is prominent is nutrition,” DeLyser said. “It has taken a leadership role in nutrition research, and all groups utilize the information they provide,” she said.

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