“The components offer a turnkey shopper marketing solution complete with in-store elements, social media marketing efforts and co-branding, including the consumer Avocado Lovers Club Sweepstakes for the 2012 Tostitos Fiesta Bowl,” Bezart said.
Retail promotions include Grab Some for the Game display contests, in-store demonstrations, the 2011 Fiesta Bowl & College Football’s Biggest Party 4.
The association also will offer “unique and engaging sign kits to be used during the football season to generate excitement and drive sales,” Bezart said.
The association won’t overlook the foodservice segment.
“The distributor/operator foodservice e-newsletter focusing on fresh hass avocados from Chile will be distributed bimonthly from July through January to position fresh avocados from Chile as an ingredient that helps drive traffic, increase ticket totals and meets menu challenges,” she said.
Newsletter content will include topics like seasonality, product benefits, ideas for using fresh avocados and recipes, purchasing specifications, ripeness, storage and handling and nutrition.