For the first time, the Chilean Avocado Importers Association, the Mexican Hass Avocado Importers Association, the California Avocado Commission and the Hass Avocado Board have combined forces to take part in a category-wide media buy, said Jose Luis Obregon, executive director of the Irvine, Calif.-based Hass Avocado Board.
Groups partner in Kick Off campaign
09/09/2011 12:14:00 PM
- California Avocado Commission extends breakfast promotion
- Nutrition continues to make news for Hass Avocado Board
- Artisan chefs star in California Avocado Month promotions
- Commission expects high avocado consumption on Fourth
- Avocado commission, Houweling’s partner on California promotion
- Avocado tour caters to diverse backgrounds
- Criminal case against Mucci companies, execs moves forward
- Oppenheimer Group brings Envy apple to U.S.
- Calavo posts record quarterly profit; launches FreshRealm
- Industry needs to engage House GOP on immigration
- Rene Produce named Mexico’s exporter of the year
- Main Street America is wrong on Chinese apple imports