Driscoll’s moves Chile headquarters

Earlier this year, Brie Reiter Smith was named general manager of Driscoll’s of Chile, according to a news release from Watsonville, Calif.-based Driscoll’s.

Smith is the daughter of Driscoll’s chief executive officer, Miles Reiter, and she co-owns a blueberry growing operation in Ovalle, Chile, with her husband.

In addition, the company has a new Chilean headquarters, Smith said.

“We believe Chile will continue to be a very important source of fresh blueberries from November through February. For this reason, we have relocated the concentration our operations from Rancagua to Los Angeles, Chile,” she said.

“We are also focusing on upgrading fields with new varieties that can compete with fruit from some of the up-and-coming production regions,” Smith said.

 

Fresh Results to ship more fruit

Fresh Results LLC, Sunrise, Fla., will have increased production in Chile this year, said Eric Crawford, president.

“We expect to ship substantially larger amounts out of Chile this year than we have in the past,” he said.

Crawford said the company is also working with some larger growers as a liaison as they bring their product to market on their own for the first time this year.

 

Oppenheimer goes with Grover

The Oppenheimer Group, Vancouver, British Columbia, is prepared to offer a 6-ounce blueberry pack featuring the Sesame Street character Grover as part of its Eat Brighter! program.

“We’ve introduced several other Eat Brighter! packs so far that have been met with a high level of enthusiasm at retail,” said category coordinator Matt Giddings, who manages Oppy’s imported berry program.

 

Perishable Specialist boosts social media

Miami-based customs brokerage The Perishable Specialist Inc., recently hired Sophia Ramos, daughter of Frank Ramos, president.

Frank Ramos said he is proud to bring Sophia Ramos into the company, saying she represents the next generation of the Ramos family.

Sophia Ramos is in charge of social media for the company.

She is a junior at Florida State University majoring in editing, writing and media.

 

Wish Farms expands acreage

Wish Farms, Plant City, Fla., is expecting about a 50% increase in its Chilean blueberry volume this year.

“We’re really excited about that as it broadens our program and helps the overall berry program,” said Teddy Koukoulis, director of blueberry operations.

The company plans to grow its Chilean blueberry program from 3 million pounds last season to 6 million pounds this year by adding new suppliers.

The company’s existing suppliers, all of which were retained from last year, have also increased their volume.